Take Two says Duke Nukem Series Will Continue

Take-Two, publishers of the Duke Nukem series recently announced their plan to continue the series, despite the latest title receiving negative reviews by the gaming community and industry watchers alike.

The Duke needs to retire!

The game, released earlier this month, received lukewarm reviews mainly due to offensive content, shallow story and longer loading times.

After more than a decade of incubation time for this title, it is natural it would be near impossible to match the hype and expectations of the community and the legions of fans. However, sales are said to be around the 1.5 million mark, and the game, selling for $50 (on average) should represent a good business venture in any case.

Take-Two Interactive, also responsible for the groundbreaking GTA series and critically acclaimed Red Dead series, recognize the popular acceptance of Duke, despite the latest version failing to impress.

Take-Two CEO Strauss Zelnick recently spoke to the Forbes blog saying that the publisher is not necessarily finished with the Duke Nukem franchise, and may well develop it beyond gaming.

“We don’t really talk about it in detail but you will see future Duke IP coming from this company,” says Zelnick.

“Part of it is the economic opportunities that interact with entertainment are so huge. Part of it is that we are very creative folks in control. Part of it is we don’t want to ever be in the position of dumping something down just to make another buck. If we can take some of our intellectual property and bring it to another medium in an extraordinary high quality way, that delights consumers and represents an interesting commercial opportunity for us, we will. We have certainly considered doing that with BioShock and with other titles. So far we haven’t brought anything to market, but stay tuned.”

Lets see where this goes then.

Have your say below!

The Forbes interview

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Posted on June 27, 2011, in Game News, Tech Buzz and tagged , , , , . Bookmark the permalink. Leave a comment.

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